// Create a Holiday campaign and Christmas Pop Up Shop promotion [Internship] //
With the Holiday season and a new Pop Up Shop around the corner, I wanted to create the same warm and colourful feeling for the promotion as I did for the shop.
By working with symbols and the wax-print of the clothing I created a warm African inspired Christmas feeling. To also make the gift shopping experience easier I set up a campaign called #giftbyAfriek. For this campaign I made pictures of several gift appropriate items from Afriek.
Graphic design, photography, concepting and styling by Motilayo Williams