FICTIVE: UNIQLO SPORT
// Create a conceptbook with the theme cityserie //
A city where everybody is always on the run. No time for all the fancy stuff, let's just keep it practical and simple.
With a target-group like this in mind I created an AW 16/17 collection for Uniqlo with a fresh sporty and old school vibe.
To get back to the roots and simplicity of active wear.