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Uniqlo: Collection Design

FICTIVE: UNIQLO SPORT

// Create a conceptbook with the theme cityserie //

 

A city where everybody is always on the run. No time for all the fancy stuff, let's just keep it practical and simple.

 

With a target-group like this in mind I  created an AW 16/17 collection for Uniqlo with a fresh sporty and old school vibe.

To get back to the roots and simplicity of active wear.

 

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